The Transformation Audit | 2iC Global
The Transformation Audit

We find the revenue you didn't know you were losing. And we fix it.

A senior level audit for boutique recruitment and executive search firms. We score your whole agency against the Transformation Engine, the framework behind 200+ businesses, and show you exactly where revenue leaks and how to recover it.

34 years in recruitment  ·  200+ businesses  ·  600+ recruiters trained
Audit readout / sample
Annual revenue drag identified
£238,000
Transformation Engine40/100
Recruitment Lifecycle43/100
Sample finding  ·  £6,500 audit  ·  35× return
The uncomfortable truth

The revenue was already leaking before we arrived.

Not from bad decisions. From decisions made years ago and never revisited, while the market moved on. It is almost always the same three places.

Operational

Billers doing admin

Your recruiters spend a third of the week on sourcing, formatting, scheduling and the same outreach for the tenth time. Every hour on admin is an hour not billing.

Data

Revenue in a drawer

Your CRM is full of candidates you placed once and clients who went quiet, never re-engaged. That is not a database. It is your warmest pipeline, sitting idle.

Structural

Roles that slip away

Roles die because you shortlist too slowly. BD rests on one or two people. Fees are set by habit. Knowledge walks out the door when someone resigns.

What we audit

One audit. Two layers.

We do not compare you to an industry average. We score your agency on how it is built, and on how revenue actually moves through it day to day.

Layer 1 — The Transformation Engine  ·  9 strategic cogs Built to scale?
StrategyLeadershipDataOperationsDigital & AITeamsBrandFinanceGrowth
▾ fuel line ▾
Layer 2 — The Recruitment Lifecycle  ·  10 operational stages Converting to revenue?
Market mappingBusiness devQualificationVacancy intakeSearch & sourcingEngagementShortlistInterviewOffer & closeRe-engagement

The 9 cogs are the engine. The recruitment lifecycle is the fuel line. The audit checks both.

What you get

A focused 30 day process.

Led start to finish by both founders. The same two people who diagnose your business are the ones who build the fix.

Step 1 / Wk 1

Pre-work assessment

A deep diagnostic that makes you look under the bonnet in ways most owners never have time to.

Step 2 / Wk 2

Due diligence

We review it with a fine tooth comb and pressure test your answers across two to three rounds of questions.

Step 3 / Wk 2

Strategic review

A two hour audit review on Zoom with both founders. The findings, live, with nowhere to hide.

Step 4 / Wk 3

Your report

Within five days, your written Transformation Audit Report. Scored, costed, sequenced.

Step 5 / Wk 3-4

Async advisory

Two weeks of private one to one support as you start to implement.

Inside your Transformation Audit Report

Seven parts. Every finding tied to a number.
01Executive summary. Overall score, biggest leaks, total revenue drag, recommended priority.
02Transformation Engine diagnostic. Your score across the nine strategic cogs.
03Recruitment Lifecycle diagnostic. Your score across the ten stages.
04Commercial Leakage Map. Where money, time, margin and opportunity are lost, each leak costed.
05Human vs AI Decision Map. What to automate, what to systemise, what stays human.
06Prioritised roadmap. A 30, 60 and 90 day plan, each step tied to recovered revenue.
07Recommended engagement path. Where to take it from here, with no obligation.
Built on the philosophy: AI handles reach and repetition. Your recruiters own decisions and relationships.

A recent £6,500 audit identified £238,000 in annual revenue drag. More than 35 times the fee, before a single fix was built.

Worked example from a boutique executive search firm

Why 2iC

No junior consultants. Ever.

Transforming a recruitment business is a strategy problem and an operations problem at the same time. It needs senior people. You get both of us, in the room, doing the work.

Chief Strategy Officer

Julie McGrath

The model, the offers, the positioning, the revenue. Where the money is hiding and what to do about it.

Chief Operating Officer

Leanne Jones Hunt

The systems, the workflows, the build and the handover. Where recommendations become results.

34 years in recruitment 200+ businesses transformed 600+ recruiters trained Recruitment is the only thing we do
The 10x guarantee

We will find at least ten times the cost of your audit in lost annual revenue, or we refund you in full.

We can make that promise because we rarely find anything close to the floor. The guarantee covers the total annual revenue drag we name and quantify in your report, measured by our stated method. It applies when you complete the pre-work assessment fully and honestly, and is claimed within 14 days of delivery.

How we engage

Start with the audit.

Every engagement starts with the audit. What comes next depends on what we find. There is no obligation beyond the audit itself.

Diagnose

Audit Only

from £3,500

The full two layer diagnostic, your written report and a prioritised roadmap. You act on it. We answer questions as you go.

Book a call
Most chosen

Audit + Integrate

from £10,000

Everything in the audit, plus we build and integrate the priority workflows, write the SOPs and train your team, so the drag starts converting into recovered revenue.

Book a call
Partner

Full Transformation

from £30,000

Both founders embedded across the full programme, rebuilding the desk with you end to end, with weekly reviews and ongoing advisory.

Book a call

Figures are indicative. Final scope and price are confirmed on your discovery call.

Questions

Straight answers.

How much of our time does it take? +
Mostly the pre-work assessment, a few hours across a week, plus the two hour review call. It is designed to fit around a live desk, not stop it.
We have tried AI tools before. +
Tools are not a strategy. The audit tells you what to use, where, and what to leave alone, specific to your desk. That is the difference between buying software and changing how the business runs.
Is this only for big agencies? +
No. It is built for boutique recruitment and executive search firms, roughly 3 to 30 heads, billing around £500K to £5M. If you are pre-revenue or solo, it is not the right spend yet.
What if you don't find anything? +
Then you do not pay. We guarantee to identify at least ten times the cost of the audit in lost annual revenue, or we refund you in full. In practice we usually find far more.
Will you replace our recruiters with AI? +
No. Our whole approach is that AI handles reach and repetition while your recruiters own the decisions and the relationships. Part of the audit is telling you what to protect as human.

See what your agency is really leaving on the table.

Book a 30 minute discovery call. We will confirm fit and answer your questions. If it is not right for you, we will tell you. That is the deal.

Find 10× the audit cost in lost revenue, or your money back

2iC Global
Recruitment is the only thing we do.
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